VillaVerde in Lagundo does not fit into any box and neither do the website, ads and landing pages. Refreshingly different, they lead the user to vacation happiness with just a few clicks.
About the project
Personality and ease belong to VillaVerde just like the colour green. The casual, easy-going texts, the refreshing design and the small, loving details bring the typical VV flair onto the website. Thanks to the food guide and the handy room comparison, planning your holiday is easier than ever.
At the same time, Google Ads campaigns, topic-specific landing pages and newsletters for selected recipients additionally raise bookings.
- Digital branding
- Responsive screen design
- TYPO3 programming
- Search engine optimization (SEO)
- Web marketing
No cookie-cutter text
Creative wordplay, a central (“green”) theme and neologisms make you want to continue reading and give the VV texts a very distinctive character.
The gamification effect
Fast-forwarding time with a click: this playful element incites the user to interact with the website, motivates them to keep surfing and thereby increases retention time and the number of clicks.
Sending out mailings following the watering can principle? Outdated! Thanks to segmentation of newsletter recipients, regular guests keep coming back almost on their own and enquiries for certain time periods systematically turn into bookings.