Vi. P. - apples from Val Venosta
The client and the goals
Vi.P is the cooperative of Vinschgau producers for fruit and vegetables. The association specialises in growing apples and attaches great importance to farming and harvesting methods that are in harmony with nature, as well as perfect product quality.The objective of the collaboration between Vi.P and Zeppelin was to transform the original corporate website into a holistic world of experiences for interested parties, consumers and fans.
- Profiling & branding: New website as something that would strengthen the brand
- Responsive web design: Best usability on all end devices
- Content marketing: Well thought-out content marketing concept
SOLUTION & PROJECT
- Lively and natural screen design aligned to the new logo/packaging
- Strong imagery that brings the brand personality to life
- Reduced, clear user interface that stays the same on all end devices
- Language that expresses friendliness, warmth and a down-to-earth attitude
- Development of a key concept that emphasises the character of the brand
- Emotional content mix made up of video, images and information
- Storytelling: high-quality content to strengthen the brand and trust
- Integration of all social media content
- Editing system & CRM: website implementation with Zeppelin Amplifier.