Naturkäserei Tegernsee
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New website for the cooperative
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The client and the goals
The Naturkäserei Tegernsee cheese dairy was founded in 2007 by a group of farmers committed to taking control of processing and marketing their milk and dairy products. Since then, they have been making a stand against falling milk prices and battling for more independence and for the maintenance of local structures. The cheese dairy produces a variety of hay milk specialities and manages a show cheese dairy, a shop and a restaurant.
The objectives of the new website
- to optimise the website for all sizes of screen
- to provide clearer presentation of the product variety
- to highlight the concept of a cooperative
- to give visibility to the core themes of regional focus, structures and sustainability
Project description
Strategy & Sales Promotion
- concept, screen design and the implementation of a responsive website
- structured, detailed product overview
- own page for the farmers to emphasise the family aspect
- responsive screen design with large images and graphic effects to set the mood
- plenty of space for story-telling and personal insights
- magazine with news and recipes
- support service for photo shoots and copy-writing to ensure that the contents and the website concept are optimally matched
Technology
- flexible and user-friendly CMS
- modular construction system
- sophisticated point of sale search with filter options
Services
digital branding
information architecture
screendesign
responsive website
CMS editing system
