MERAN 2000

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The client and the goals

The family-friendly hiking and skiing area Merano 2000 offers countless activity options in summer and winter. Located high above the spa town, it attracts locals and tourists alike. In summer, Merano 2000 invites you to enjoy hiking and mountain huts or to take a ride on the Alpine Bob. In winter, around 40 kilometres of pistes including a snow park, children's world and toboggan run are opened. Both seasons are framed by varied events, such as the "Soal Race" or the Fitness Brunch.  


The goals of the new website:

  • Clear structure of the winter and summer themes
  • user-friendly structure with quickly accessible information 
  • Screen design taking into account the new CI

Project description

One click to the most important info 

Strategy & Structure 

  • Concept, screen design and implementation of a responsive website 
  • Summer and winter homepage with automatic changeover - a challenge, also from an SEO point of view 
  • always accessible contact area 
  • immediate access to important and up-to-date information (open facilities, weather situation, guest establishments, etc.), things worth knowing at a glance  
  • several webcams offering live insights
  • Integration of the surrounding accommodation, which is advertised on its own landing pages and optionally via ads 
  • Use of push notifications (e.g. for hotel offers or important messages)  
 Emotionality & Content
  • Screen design in line with the detailed elaborated CI 
  • Emphasising the recreational and family character 
  • Story filter to guide users to the appropriate inspirations
  • "Experience backpack": watch list for events, news or the like that can be shared on socials 

Technology

  • numerous interfaces, for example to the TIC-Web (LTS) with data on huts, piste status etc. 
  • modular modular system
  • flexible and easy-to-use CMS 

 

Services

digital branding
Conception
information architecture
wireframes
screendesign
responsive website
search engine optimization (SEO)
CMS editing system
 
 
 
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