MERAN 2000

One click to the most important info

The client and the goals

The family-friendly hiking and skiing area Merano 2000 offers countless activity options in summer and winter. Located high above the spa town, it attracts locals and tourists alike. In summer, Merano 2000 invites you to enjoy hiking and mountain huts or to take a ride on the Alpine Bob. In winter, around 40 kilometres of pistes including a snow park, children's world and toboggan run are opened. Both seasons are framed by varied events, such as the "Soal Race" or the Fitness Brunch.

The goals of the new website:

Clear structure of the winter and summer themes
user-friendly structure with quickly accessible information
Screen design taking into account the new CI

Project description

One click to the most important info

Strategy & Structure

Concept, screen design and implementation of a responsive website
Summer and winter homepage with automatic changeover - a challenge, also from an SEO point of view
always accessible contact area
immediate access to important and up-to-date information (open facilities, weather situation, guest establishments, etc.), things worth knowing at a glance
several webcams offering live insights
Integration of the surrounding accommodation, which is advertised on its own landing pages and optionally via ads
Use of push notifications (e.g. for hotel offers or important messages)

Emotionality & Content

Screen design in line with the detailed elaborated CI
Emphasising the recreational and family character
Story filter to guide users to the appropriate inspirations
"Experience backpack": watch list for events, news or the like that can be shared on socials

Technology