Alpine Lifestyle label from South Tyrol
Corporate-site for presentation of the business, online shop & online marketing
CLIENT & AIMS
The South Tyrolean fashion and lifestyle lable transposes the world of the legendary mountaineer Luis Trenker to our times. The new website links information about the business, the value of the brand and sales of the products via an on-line shop. The Luis Trenker website was re-launched in 2015 after its implementation in 2012.
We are bringing interested visitors to the website via an integrated on-line campaign:
- Search engine advertising: Google adwords & remarketing
- Branding via a display-campaign in the real time bidding mode
- Newsletter marketing
- Facebook marketing: apps & advertising campaign
PROJECT & SOLUTION
- Design with wireframes for drafting the structure and content and as a template for the sunsequent screen design.
- Communication of the value of the brand via an emotional landing page for the business
- Sales-optimised online shop with products for ladies, gentlemen, children a sales area and the ability to order vouchers online.
- Facebook-marketing: Welcome page, Look book as a Facebook-app and ads for generating fans, newsletter contacts and redirection of visitors to the online shop.
- Search engine advertising in the German market with text advertising and remarketing-campaign
- Newsletter marketing: Promotion of current offers with newsletter to the contacts in the marketing database of the business.
- Display advertising in real time bidding to strengthen the brand in the German market.
search engine advertising (SEA)
Social Media Marketing
multi channel campaigns
CMS editing system
CRM marketing database