Innsbruck Marketing

A sophisticated multiportal for Innsbruck, the capital city of Tyrol

The client and the goals

Innsbruck, oh what a wonderful Alpine town! The state capital of Tyrol is ideally situated amidst majestic mountains and is home to a mix of vibrant city life and a diverse cultural scene, locally inspired cuisine and long-established restaurants. When Innsbruck published a call for tenders for a multiportal based on its brand, Zeppelin wasted no time and promptly won the contract. We used the time following thereafter to develop a digital brand and communication strategy and a multiportal that stands out in terms of sophisticated technology as well as emotional impact. ;

The objectives

Flawless digital presentation and integration of all online sites into in one coherent multiportal
Development of a digital brand and communication strategy
Development of one common visual language for a consistent brand experience
Expansion of online presence through various multiportal website launches
Technical relaunch