Innsbruck Marketing
A sophisticated multiportal for Innsbruck, the capital city of Tyrol |
The client and the goals
Innsbruck, oh what a wonderful Alpine town! The state capital of Tyrol is ideally situated amidst majestic mountains and is home to a mix of vibrant city life and a diverse cultural scene, locally inspired cuisine and long-established restaurants.When Innsbruck published a call for tenders for a multiportal based on its brand, Zeppelin wasted no time and promptly won the contract. We used the time following thereafter to develop a digital brand and communication strategy and a multiportal that stands out in terms of sophisticated technology as well as emotional impact.;
The objectives
- Flawless digital presentation and integration of all online sites into in one coherent multiportal
- Development of a digital brand and communication strategy
- Development of one common visual language for a consistent brand experience
- Expansion of online presence through various multiportal website launches
- Technical relaunch
Project description
Solution & project
- Several workshops on the subject of branding and strategy
- Advice on internal organisation and communication
- Target group definition and analysis (needs, wishes and fears)
- Repositioning of the company (predominantly online, but not exclusively)
- Definition of keywords and claim
- Development of the company’s own image and the redesign of the company logo
- Concept, screen design and implementation of a responsive website
- Well-thought-out web marketing strategies
- Content marketing
Services
digital branding
Conception
information architecture
user experience
wireframes
screendesign
mobile design
responsive website
Development
CMS editing system
Development
