New Website & Webmarketing

The client and the goals

Innerhofer, a bathroom specialist for decades, has expanded its range of services over the years to include other areas of building services, such as flooring and heating. The traditional company employs around 200 people and attaches great importance to a positive and motivating working atmosphere. Innerhofer offers its customers individual support as well as a large variety of products in the magazine, collection warehouse and retail trade. Innerhofer not only serves private customers, but also works successfully with installers and planners.

The goals of the new website:

  • Targeting the different target groups (B2B/B2C) and personas 
  • Position Innerhofer not only as a bathroom specialist, but as an expert in building technology
  • Pick up visitors emotionally and lead them via inspiration to the desire to buy 
  • .

Project description

Strategy & Structure 

  • Concept, screen design and implementation of a responsive website  
  • Menu, through which the variety of products for all target groups can be seen at a glance 
  • Always accessible contact area 
  • Theme worlds, adapted to the personas, which were determined in advance via the Limbic® Map
  • .
Emotionality & Content
  • Relevant content for both B2B and B2C customers 
  • strong focus on the emotionality of the content
  • Themed worlds that cater to the needs and taste tendencies of the personas
  • Highlighting Innerhofer's consultancy services
  • Product pages with a focus on inspiration


  • flexible and user-friendly CMS 
  • modular modular system
  • branch search 
 Web marketing
  • SEA (Search Engine Advertising)
  • Creating Google My Business profiles for the Cles and Belluno sites
  • Analysis of website visits with Hotjar
  • Promoted posts and brand posts on Facebook
  • Monthly creative banners on Facebook 


digital branding
information architecture
responsive website
search engine optimization (SEO)
CMS editing system
Good Vibrations