Hotel Therme Meran

The client and the goals

Situated in the middle of the spa town, the Hotel Therme Merano is in a remarkably quiet location. The hotel offers its guests three extraordinary spa worlds and plenty of contrasts: a stylish yet familiar ambience, palm trees & mountains, a retreat & city life. Because the HTM is not a city hotel, but a wellness oasis right in the heart of it.

The objectives of the new website

clear communication of the hotel USPs and positioning
taking into account the new CI
focus on sales: quickly accessible and simple enquiry or booking along with motivation triggers
design and content in a minimal, yet lively, emotional form

Project description

Strategy & Sales Promotion

concept, screen design and implementation of a responsive website
prominent, always visible placement of the ‘plan holiday’ button (request/booking)
intuitive and simple enquiry form
optimal integration of rooms, offers and trust elements
clear room comparison
high user-friendliness of the entire website

Emotionality & Content

minimal, responsive design with mobile menu to create space for impressions and emotions
full-screen images and videos in the header to emotionally pick up visitors
visual language in CI, including wave and blurred effect
personalised text language: fresh, modern and personal
comprehensive and intuitive picture gallery
special experience page with insider tips from the hosts
hotel-LP with ‘times of day’ to emphasise the contrasting diversity of HTM

Technology

flexible and user-friendly CMS
modular construction system
integration of various interfaces and applications: booking and voucher tool, social wall, etc.

Services

digital branding

user experience

screendesign

responsive website

search engine optimization (SEO)

Copywriting

CMS editing system