Hotel Therme Meran
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 New website: a hotel world comes alive |
The client and the goals
Situated in the middle of the spa town, the Hotel Therme Merano is in a remarkably quiet location. The hotel offers its guests three extraordinary spa worlds and plenty of contrasts: a stylish yet familiar ambience, palm trees & mountains, a retreat & city life. Because the HTM is not a city hotel, but a wellness oasis right in the heart of it.
The objectives of the new website
- clear communication of the hotel USPs and positioning
- taking into account the new CI
- focus on sales: quickly accessible and simple enquiry or booking along with motivation triggers
- design and content in a minimal, yet lively, emotional form
Project description
Strategy & Sales Promotion
- concept, screen design and implementation of a responsive website
- prominent, always visible placement of the ‘plan holiday’ button (request/booking)
- intuitive and simple enquiry form
- optimal integration of rooms, offers and trust elements
- clear room comparison
- high user-friendliness of the entire website
Emotionality & Content
- minimal, responsive design with mobile menu to create space for impressions and emotions
- full-screen images and videos in the header to emotionally pick up visitors
- visual language in CI, including wave and blurred effect
- personalised text language: fresh, modern and personal
- comprehensive and intuitive picture gallery
- special experience page with insider tips from the hosts
- hotel-LP with ‘times of day’ to emphasise the contrasting diversity of HTM
Technology
- flexible and user-friendly CMS
- modular construction system
- integration of various interfaces and applications: booking and voucher tool, social wall, etc.
Services
digital branding
Conception
user experience
screendesign
responsive website
search engine optimization (SEO)
Copywriting
CMS editing system
