Hotel Therme Meran

New website: a hotel world comes alive

The client and the goals

Situated in the middle of the spa town, the Hotel Therme Merano is in a remarkably quiet location. The hotel offers its guests three extraordinary spa worlds and plenty of contrasts: a stylish yet familiar ambience, palm trees & mountains, a retreat & city life. Because the HTM is not a city hotel, but a wellness oasis right in the heart of it.  

The objectives of the new website

  • clear communication of the hotel USPs and positioning 
  • taking into account the new CI
  • focus on sales: quickly accessible and simple enquiry or booking along with motivation triggers 
  • design and content in a minimal, yet lively, emotional form

Project description

Strategy & Sales Promotion

  • concept, screen design and implementation of a responsive website
  • prominent, always visible placement of the ‘plan holiday’ button (request/booking)
  • intuitive and simple enquiry form
  • optimal integration of rooms, offers and trust elements 
  • clear room comparison
  • high user-friendliness of the entire website 


Emotionality & Content
  • minimal, responsive design with mobile menu to create space for impressions and emotions
  • full-screen images and videos in the header to emotionally pick up visitors
  • visual language in CI, including wave and blurred effect 
  • personalised text language: fresh, modern and personal 
  • comprehensive and intuitive picture gallery 
  • special experience page with insider tips from the hosts 
  • hotel-LP with ‘times of day’ to emphasise the contrasting diversity of HTM



  • flexible and user-friendly CMS 
  • modular construction system 
  • integration of various interfaces and applications: booking and voucher tool, social wall, etc.


digital branding
user experience
responsive website
search engine optimization (SEO)
CMS editing system
Good Vibrations