4* Family Hotel in Carinthia
Concept, design & programming of the new responsive website
Client & Goals
The 4-star family hotel Eschenhof in Bad Kleinkirchheim sets itself the goal to provide its guests a relaxing family holiday in the sign of lived slowness under the motto "Alpine Slowness".
Guests will enjoy the hospitality of organically certified hotels and unspoiled nature in a cozy, intimate setting.
The goal: As part of the repositioning and the implementation of the new corporate design, the new hotel responsive website was launched.
Solution & Project
- Concept: Integration of the new hotel concept "Alpine Slowness"
- Screen design based on the new corporate design (colors, fonts, imagery)
- Primary navigation focusing on the themes: Eschenhof, time for family, relax & wellness, adventure & nature
- Installation of the "Trust" elements in order to increase the confidence of the visitor (Green hood, fancy Bio, Family Austria membership, recommendation rate of HolidayCheck)
- PRO Management System with interactive price list, presentation of rooms & suites or thematic holiday offers
- Fluid responsive web design: optimized website for desktop, tablet and smartphone
- SEO concept: keyword analysis with selection of relevant keywords for search engine positioning and On-page Optimization
- Technologies: content management system and marketing contact database
CMS editing system
CRM marketing database