Hotel Eggerwirt

Website, relaunch and rebranding

Client & Goals

The Eggerwirt at St. Michael im Lungau is a long-standing company and customer. Located in the beautiful Salzburg countryside, the Eggerwirt offers 3 SPA worlds, purifies with its own spring water and offers a holiday full of pleasure for all the senses. A real all-round wellness retreat! It has a holistic approach to wellness and has been awarded 3 lilies in the Relax Guide, as well as the HolidayCheck Special Award. The aim of the website relaunch was to give the online presence a more modern look, while maintaining SEO positioning and a focus on sales

Objective of the new online presence:

Contemporary style in the new Corporate Design
Focus on sales
Maintaining or improving SEO positioning

Solution & Project

Strategie & Strategy and sales promotion

Concept, screen design and implementation of a responsive website
Integration of SEO and guidance elements, such as intros with USPs (unique value propositions), FAQs and maps
Room comparison
Landing page with optimal user guidance and sales-oriented structure
Strategic integration of guest reviews and hotel awards throughout the site

Emotionalität & Content

Emotional web design according to the new Corporate Design
Clear and attractive presentation of USPs, numbers and facts about the hotel
Copywriting for selected pages, “place of energy” as main concept, elegant and casual style
User-oriented content that attracts the reader’s attention and addresses him directly
Quotes from the hotel owners to lighten the content and create a feeling of closeness

Technology