Hotel Eggerwirt
Website, relaunch and rebranding |
Client & Goals
The Eggerwirt at St. Michael im Lungau is a long-standing company and customer. Located in the beautiful Salzburg countryside, the Eggerwirt offers 3 SPA worlds, purifies with its own spring water and offers a holiday full of pleasure for all the senses. A real all-round wellness retreat! It has a holistic approach to wellness and has been awarded 3 lilies in the Relax Guide, as well as the HolidayCheck Special Award. The aim of the website relaunch was to give the online presence a more modern look, while maintaining SEO positioning and a focus on sales
Objective of the new online presence:
- Contemporary style in the new Corporate Design
- Focus on sales
- Maintaining or improving SEO positioning
Solution & Project
Strategie & Strategy and sales promotion
- Concept, screen design and implementation of a responsive website
- Integration of SEO and guidance elements, such as intros with USPs (unique value propositions), FAQs and maps
- Room comparison
- Landing page with optimal user guidance and sales-oriented structure
- Strategic integration of guest reviews and hotel awards throughout the site
Emotionalität & Content
- Emotional web design according to the new Corporate Design
- Clear and attractive presentation of USPs, numbers and facts about the hotel
- Copywriting for selected pages, “place of energy” as main concept, elegant and casual style
- User-oriented content that attracts the reader’s attention and addresses him directly
- Quotes from the hotel owners to lighten the content and create a feeling of closeness
Technology
- Flexible and user-friendly CMS
- Modular system
- Integration of videos and filming of current magazine articles
Services
digital branding
information architecture
user experience
screendesign
responsive website
search engine optimization (SEO)
Copywriting
CMS editing system