Hotel Eggerwirt

Website, relaunch and rebranding

Client & Goals

The Eggerwirt at St. Michael im Lungau is a long-standing company and customer. Located in the beautiful Salzburg countryside, the Eggerwirt offers 3 SPA worlds, purifies with its own spring water and offers a holiday full of pleasure for all the senses. A real all-round wellness retreat! It has a holistic approach to wellness and has been awarded 3 lilies in the Relax Guide, as well as the HolidayCheck Special Award. The aim of the website relaunch was to give the online presence a more modern look, while maintaining SEO positioning and a focus on sales

Objective of the new online presence:
  • Contemporary style in the new Corporate Design
  • Focus on sales
  • Maintaining or improving SEO positioning  

Solution & Project

Strategie & Strategy and sales promotion

  • Concept, screen design and implementation of a responsive website
  • Integration of SEO and guidance elements, such as intros with USPs (unique value propositions), FAQs and maps
  • Room comparison
  • Landing page with optimal user guidance and sales-oriented structure
  • Strategic integration of guest reviews and hotel awards throughout the site 
Emotionalität & Content

  • Emotional web design according to the new Corporate Design
  • Clear and attractive presentation of USPs, numbers and facts about the hotel
  • Copywriting for selected pages, “place of energy” as main concept, elegant and casual style 
  • User-oriented content that attracts the reader’s attention and addresses him directly
  • Quotes from the hotel owners to lighten the content and create a feeling of closeness  

  • Flexible and user-friendly CMS
  • Modular system
  • Integration of videos and filming of current magazine articles  


digital branding
information architecture
user experience
responsive website
search engine optimization (SEO)
CMS editing system
Good Vibrations