Hotel Continental

Responsive Website and SEA-Campaign

The client and the goals

Our client, the Hotel Continental in Santa Margherita Liguria, has been run by the Ciana family since 1903. 
The hotel, rich in tradition, and which frequently hosts illustrious guests, offers idyllic holidays. Right on the seafront, guests can enjoy the summer and the sun here on a private beach.

Apart from summer holidays, the hotel is also the perfect destination for those planning a wedding or a conference. No wonder, at this location, which combines art nouveau charm with modern style.
Those who wish to can also rent the hotel’s private beach– enjoyment plus.
  • Present the hotel, its uniqueness, its charm and the location right on the sea-front online.
  • Highlight the themes of enjoyment, Liguria, weddings and conferences.
  • Build in online-booking.
  • Development of a magazine, as a second stage.

The project and solution

  • Concept, design and realisation of a website in responsive web design.
  • Inclusion of online-booking.
  • Inclusion of the Zeppelin-PRO-system for optimal presentation of rooms, prices and offers.
  • Development of conversion-optimised, personalised forms tailored to the requirements of the hotel. 
  • SEO- On-page optimisation for optimal placement in search engines.
  • Implementation of a SEA campaign for the summer months in three languages: German, Italian and English.


digital branding
responsive website
search engine optimization (SEO)
search engine advertising (SEA)
CMS editing system
Good Vibrations