Hotel Chalet Mirabell
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Responsive website and sales tool ReGuest
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The client and the goals
The *****Hotel Chalet Mirabell in Avelengo is one of South Tyrol’s leading wellness hotels. It was awarded with the Belvita seal of quality and boasts a 6000 m2 wellness area with Family and Premium Spa. Mirabell’s wellness paradise is just as remarkable as its top position above Merano’s rooftops, its luxurious suites and its first-class hotel kitchen
Goals
- Reducing the former website’s content and adding emotion
- Providing a clear overview of Mirabell’s 27 room categories
- Showcasing the panoramic position
- Conveying a feeling of luxury and exclusiveness
The project and solution
Strategy & sales promotion
- Concept, screen design and implementation of a responsive website
- Room comparison to facilitate the choice between the 27 categories
- Guest reviews on the homepage and on the room page to create trust
Content & emotionality
- Screen design that reflects the luxury and quality; emotion thanks to large-format images
- Copywriting that focuses on the special features of the hotel and on the hosts’ proximity to the guests
- Special “Panoramic location” page
Technology
- Integration of online booking and the voucher to
- Integration of the social wall with emotive impressions of the Mirabell world
- Sales tool ReGuest: innovative preparation of offers, smooth guest communication, less work and more bookings
Services
digital branding
content marketing
Conception
screendesign
responsive website
Copywriting
CMS editing system
Sales tool ReGuest
