Hotel Chalet Mirabell

Responsive website and sales tool ReGuest

The client and the goals

The *****Hotel Chalet Mirabell in Avelengo is one of South Tyrol’s leading wellness hotels. It was awarded with the Belvita seal of quality and boasts a 6000 m2 wellness area with Family and Premium Spa. Mirabell’s wellness paradise is just as remarkable as its top position above Merano’s rooftops, its luxurious suites and its first-class hotel kitchen


  • Reducing the former website’s content and adding emotion
  • Providing a clear overview of Mirabell’s 27 room categories
  • Showcasing the panoramic position
  • Conveying a feeling of luxury and exclusiveness

The project and solution

Strategy & sales promotion

  • Concept, screen design and implementation of a responsive website
  • Room comparison to facilitate the choice between the 27 categories
  • Guest reviews on the homepage and on the room page to create trust


Content & emotionality

  • Screen design that reflects the luxury and quality; emotion thanks to large-format images
  • Copywriting that focuses on the special features of the hotel and on the hosts’ proximity to the guests
  • Special “Panoramic location” page



  • Integration of online booking and the voucher to
  • Integration of the social wall with emotive impressions of the Mirabell world
  • Sales tool ReGuest: innovative preparation of offers, smooth guest communication, less work and more bookings


digital branding
content marketing
responsive website
CMS editing system
Sales tool ReGuest
Good Vibrations