Social contest, responsive website, multichannel web marketing campaign & newsletter tool

Client & Goals

The GARTENmarkt is probably a term to every handyman, home gardener, animal lover and farmer in Northern Italy. In GARTENmarkt everybody finds exactly what they are looking to pursue their passion.
What particularly highlights the GARTENmarkt is its proximity to customers. This closeness is reflected on the website and in the online sweepstakes. The sweepstakes should entertain the Facebook community and attract new fans.

The objectives overview:
  • Emotional presentation of products and services
  • Customer proximity: search for points of sale
  • Expansion of community and new fans: Social contest give-away on Facebook
  • Increased visibility, increase awareness and traffic to the website through geo-referenced web marketing campaigns
  • Customer loyalty and communication of offers and news with the newsletter tool by Zeppelin

Solution & Project

  • New emotional website, where the passion for garden, home and pet will become the focus
  • Creation of the concept and the screen design in the CI of the GARTENmarkt
  • SEO optimization for a better ranking in the search engines
  • Implementing a search function to convey customer proximity
  • Technical support: HTML, CMS content management system, CRM Marketing database
  • Responsive website: the website adapts itself to all resolutions: whether desktop, tablet or smartphone.
  • Operation of the competition on Facebook
  • Application of the competition via the social network and the Gartenmarkt catalogue
  • Realization of a landing page for the competition
  • Newsletter tool: create, send and evaluate newsletters to customers
  • Multichannel web marketing campaign
  • Georeferenced Adwords campaign in the area Northern Italy for more visitors to the website
  • Georeferenced banner campaign in real-time bidding mode to increase visibility
  • Remarketing campaigns
  • Georeferenced campaign on Facebook to attract new fans and get a higher visibility


digital branding
responsive website
facebook apps
search engine optimization (SEO)
search engine advertising (SEA)
email marketing
Social Media Marketing
display advertising
multi channel campaigns
CMS editing system
newsletter tool
Good Vibrations