Fish farm Schiefer

From website project to close partnership

The client and the goals

Over 100 years of passion, an eye for quality and a knack for fish characterise the Schiefer fish farm in the Passeier Valley. Stefan and his team follow their credo "Naturally fish. Genuine and honest" and serve not only private customers, fishing clubs and other fish farms, but also high-grade customers from gastronomy and wholesale. Schiefer stands for loving breeding, conscious conservation of resources and healthy enjoyment, which is available fresh daily in the farm shop.

The goals of the new website:

  • Unifying and modernising the CI in order to address customers in a better and more targeted way
  • an appropriate and appealing presentation of the many facets of the slate business, the product range and the quality philosophy.
  • Website relaunch: digital positioning, creation of a brand and information platform for all target groups
  • Print & Packaging: Application of the new communication and design guidelines in print and packaging
In close cooperation with Fischzucht Schiefer, Zeppelin continuously implements new ideas and projects of the client, both online and offline. An initial project has developed into a productive partnership.

Project description

Strategy & Structure

  • Concept, screen design and implementation of a responsive website
  • Revision of the CI as well as development of an own corporate design with optimised logo and matching graphic elements
  • Menu structure according to target groups with separate sections for hospitality and wholesale
  • Strategic placement of CTAs with transition to the enquiry form

Emotionality & Content

  • Evolution of the slate text and image language
  • external photo shoot based on the new imagery
  • Staging the values and high quality standards of Schiefer


  • clear CMS
  • modular modular system


Print, Packaging & Ads

  • Product guidance system, design of price tags and labels
  • Packaging design for existing and new products
  • Print ads for local magazines and trade journals
  • Graphics and copywriting for various digital ads
  • In development: signage and guidance system, business cards, flyers, fleet design


digital branding
information architecture
Kopie von CMS editing system
Guidance system
responsive website
search engine optimization (SEO)
Good Vibrations