Responsive website with concept, design and programming  


FINSTRAL is an innovative, european company that manufactures high-quality windows, doors, entrance doors and conservatories with layouts on different combinations of materials.
The products are offered through 1,200 dealers in 16 European countries. The company employs 1,450 employees and generated in 2013 total revenues of 207.5 million euros.
The goals of the new website:
  • The placement of a modern and innovative overall picture
  • The creation of a user-oriented concept and design
  • A targeted communication with visitors: product-, topic- and needs centered
  • A clear positioning on the values of the company
  • The placement of the territorial size and dimension of FINSTRAL
  • The increase in sales inquiries
  • The construction of a profiled marketing database


  • Personal customer workshops for customer and product analysis
  • Navigation concept with Mindmap
  • Wireframes as a prototype for sketching and weighting of content
  • Responsive screen design based on the existing corporate design
  • About the company: Company data, facts & figures, product development, quality, plants & offices, careers
  • About the products: windows & doors, sliding doors & windows walls, doors, conservatories
  • Service & News: news, events, brochures & catalogs, press, store locator
  • Technical support: HTML, CMS content management system for maintaining the content, marketing database for storing the site contacts
  • SEO: Onpage Optimization
  • Responsive web design: optimized site for all screen resolutions and devices (TV, desktop, tablet and Smartphone)
  • Development of a content style guide for creating the content


digital branding
information architecture
responsive website
search engine optimization (SEO)
CMS editing system
CRM marketing database
Good Vibrations
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