Finstral

Responsive website with concept, design and programming  
 

CLIENT & GOALS

Finstral is an innovative, yet traditional company that manufactures windows, doors and conservatories, using a variety material combinations.

Our products are available through over 1,000 distributors in 14 European countries and we have 1,400 employees.

Our new website aims to:

  • Set the best digital scene for our brand relaunch – making the new Finstral brand interactive, so it comes to life and has meaningful impact.
  • Create a user-friendly and client-orientated concept and design.
  • Communicate with visitors to the site in a targeted manner that focuses on the products we offer, the topics they wish to address and their overall requirements.
  • Become a leader in the window manufacture sector via a well thought out content marketing strategy (CMS).
  • Increase both the number of potential clients visiting the showroom and high-quality sales enquiries.

SOLUTION & PROJECT

  • Periodic needs analysis workshops with clients.
  • Creating prototypes using wire frames to map out and evaluate the contents.
  • Window Planner – the world of windows newly interpreted. An encyclopaedia on the subject of windows.
  • Checklist for filing window planning contents. This facilitates smoother processing of enquiries and client requirements, and supports sales.
  • Finstral Magazine – a central, modern online magazine featuring news concerning Finstral. The article pages are designed in modules and can display many different content formats.
  • Inspirations – inspiring testimonials are linked to the corresponding Finstral products.
  • Clear and easy-to-use dealer search. Allowing us to detect your location will help us to show you your nearest dealers.
  • Range Overview – the entire range of door leaves, incl. all the relevant product information, is bundled together and presented with various filter options.

Services

digital branding
information architecture
wireframes
screendesign
CMS editing system
CRM marketing database
 
 
 
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www.finstral.com
 
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