FC Südtirol

New Website –the platform for FCS fans 
 

The client and the goals

FC Südtirol, FCS for short, brings together its countless fans, the three language groups, German, Italian and Ladin, a feeling of community and sporting goals. The only professional football club between Innsbruck and Verona represents the South Tyrol sports scene and is a prominent ambassador for the region. Currently FC Südtirol plays in Series C, Italy's third highest league. 


The objectives of the new website

  • transforming a static website into a dynamic platform for FCS fans  
  • focus on content and topicality
  • longer retention time and proximity to user  
  • simple design and extremely user-friendly 
  • extensive presentation of the teams

Project description

Strategy & Sales Promotion

  • concept, screen design and the implementation of a responsive website 
  • fault-free usability on all sizes of screen
  • clear, simple structure, allowing the required contents to be quickly accessed   
  • prominent display of the FCS news, real-time photos by means of live tickers 
  • detailed player profiles with all the information on the FCS footballers 
    detailed player profiles with all the information on the FCS footballers detailed player profiles with all the information on the FCS footballers prominent display of the FCS news, real-time photos by means of live tickers 


Emotionality & Content
  • uncluttered and yet emotional screen design  
  • interactive content mix: images, texts, videos, autograph download, etc.
  • link to social media channels, to encourage sharing 
  • modern graphics for the FCS shop  

 

Technology

  • interface to the league administration and the central system, by means of which player information can be constantly updated
  • modular construction system
  • flexible, easy-to-use CMS 

Services

digital branding
Conception
information architecture
screendesign
responsive website
Development
search engine optimization (SEO)
CMS editing system
CRM marketing database
Development
 
 
 
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