FAL
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Responsive Website & Content Marketing
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The client and the goals
When Ezio Brugnara and Guglielmo Chistè founded the FAL company in Lavis back in 1962, they both shared a passion for natural wood. In the 90s, what had once begun as a timber business now became a wood processing company, specialising in processing laminated beams and X-Lam walls. Today, the children and grandchildren run the company – keeping its traditions alive whilst keeping a constant eye on the future.
The uniqueness of wood as a material is now also being emphasised through the new website and the repositioning of the brand, and tailored online marketing solutions are being developed.
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The objectives:
- Repositioning of the company and relaunch of the brand
- Website as something to strengthen the brand
- Target group-specific communication
- Customer acquisition with the aim of securing the long-term success of the company
Project description
Solution & project
- Several workshops on the subject of branding and strategy
- Advice on internal organisation and communication
- Target group definition and analysis (needs, wishes and fears)
- Repositioning of the company (predominantly online, but not exclusively)
- Definition of keywords and claim
- Development of the company’s own image and the redesign of the company logo
- Concept, screen design and implementation of a responsive website
- Well-thought-out web marketing strategies
- Content marketing
