DAS EDELWEISS

Salzburg Mountain Resort 
 

The client and the goals

DAS EDELWEISS Salzburg Mountain Resort is a luxurious relax oasis in the middle of the idyllic Großarltal. What makes it so special are the 13 host family members who look after their guests with great passion. They make holiday dreams come true in their newly renovated resort featuring a 4.000m2 Mountain Spa. 


Goals

  • Storytelling (theme-oriented lead stories)
  • Room comparison
  • Emphasis on the news and USPs, on tradition and luxury 

Project description


Strategy & Branding 

  • Brand positioning on all digital channels
  • Content Strategy
  • Marketing Automation

 

Sales promotion

  • Room comparison – room category features at a glance  
  • Landing pages for the single resort areas 
  • Form for a quick and easy non-binding request
     

Creativity & design

  • Concept and implementation of a responsive website
  • Clear screen design in shades of blue that reflects the relaxing atmosphere and exclusiveness 
  • 360° panoramic view to get an overview of the entire redesigned resort 

Content & Storytelling

  • Stories from the single family members and regulars instead of classic access to the landing pages   
  • Emotive content that conveys a feeling of luxury
  • Presentation of the 13 host family members 

Technology & Tools

  • Intelligent website with changing teasers according to the target group
  • Personalized website and direct address
  • Messenger for a simple communication between host and guests 
 

Services

digital branding
content marketing
screendesign
responsive website
search engine optimization (SEO)
CMS editing system
newsletter tool
 
 
 
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