Biathlon Anterselva

Clear structure and reduced design 

The client and the goals

The valley of Anterselva is South Tyrol’s biathlon Mecca. It has been hosting numerous world cups and world championships since the 1970ies and attracted masses of winter sport enthusiasts.
Our task was to tighten the former website’s structure, to edit the content and to visually fortify and unify the brand “Biathlon Anterselva”. 

Project description

  • Clearly-structured menu to find information quickly
  • Clean screen design that reflects the dynamics of biathlon
  • Uniform corporate identity, based on the logo
  • Emphasis on images and videos
  • Casual and lively copywriting that reflects the vibes in the stadium
  • Integration of social media contents in the Newsroom
  • Creation of a VIP online shop


  • Editing system & CRM: implementation of the website with Zeppelin Amplifier


content marketing
information architecture
responsive website
search engine optimization (SEO)
CMS editing system
Good Vibrations
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