Astoria Park

Responsive website, ReGuest & webmarketing
 

The client and the goals

The Astoria Park Hotel belongs to the Miorelli Group of hotels in Riva del Garda. 
The Astoria Park Hotel offers its guests relaxation in a social spa and also fun and adventure in the many leisure activities on Lake Garda: whether by bike, trekking climbing or sailing – Lake Garda has something to offer for everyone.
The main target groups of our client are families on the one hand and couples on the other- this is what the new website is aimed at.

The aims
  • Increase awareness of the client in the markets in the Germany-Austria-Switzerland area
  • Digital branding – positioning of the hotel in the web
  • Greater number of bookings and emotional offers

The project and solution

  • Planning and implementation of a SEA campaign for the markets in Germany, Austria and Italy
  • Sending direct e-mails to the contacts in our tourism database
  • Creation of a thematic landing-page
  • Concept, design and implementation of a website in responsive web-design
  • PRO-system for optimal presentation of prices, rooms and offers
  • Building in a magazine
  • Content Marketing und Native Advertising
  • ReGuest marketing tool
  • Creation of a newsletter template
 

Services

digital branding
customer journey
responsive website
search engine optimization (SEO)
search engine advertising (SEA)
email marketing
CMS editing system
Sales tool ReGuest
 
 
 
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