Asia Hotel & Spa

Branding, CD & website: making two into one
 

The client and the goals

For a long time, the Asia Spa Leoben and the former Falkensteiner Hotel were under separate management. In 2022, they were merged under a united umbrella brand and now bundle a unique recreational offer for both day and holiday guests. The hotel welcomes families, wellness and business guests and impresses with its Styrian-Asian mix. The Far Eastern flair can also be felt in the adjoining Asia Spa. The 28,000 m2 public bath with water world, sauna world, relaxation zones, outdoor pool, treatments, fitness and course offers has received several awards. The Asia Spa Bistro, the sauna bar and the Styrasia restaurant also take care of the guests' physical well-being.

The objective of the cooperation was to develop the complete corporate design and digital branding concept as well as the unification of two websites (hotel and spa). The challenge: to combine the hotel, spa and cuisine, while at the same time presenting each area individually.

The objectives
  • Development of the corporate design for the print and digital areas 
  • Design of various print and hotel products as well as the signage system 
  • Digital branding, merger of two websites and creation of a one-pager for the restaurant Styrasia  
  • Discreet and elegant appearance
  • Consideration of existing and new USPs  
  • Sales promotion through reference to online shop/booking 
  • Easy orientation of the different target groups on the website  
  • Implementation of the project in a tight time frame

The project and solution

Corporate Design, branding & print  

  • Development of the corporate design and logo
  • Print applications: Stationery, hotel articles, outdoor & indoor guidance system and folders 
  • Development of a digital branding concept 

Website strategy & sales promotion

  • Clear and simple division of the menu according to topics: Hotel, Spa and Cuisine
  • Common Start page and separate landing pages with detail pages
  • Sales promotion: prominent placement of the entry points and CTAs for the online shop, for table reservations and room bookings 
  • Quick links to the most frequently searched for information and pages 
  • For better clarity: separate area for the culinary theme in the spa and in the hotel as well as a separate one-pager for the public restaurant Styrasia  

Emotionality & content

  • Merging the contents of two websites
  • Simple, elegant screen design in harmony with the developed CD 
  • Clear presentation of the areas for hotel, spa and public guests 
  • Copywriting for selected areas and pages 

Technology 

  • Modular system
  • Programming with Typo3 
  • Occupancy display for the Asia Spa 
  • Integration of various interfaces and applications (table reservation, online shop, booking tool, etc.)

Web marketing 

  • Branding campaign for the spa, hotel and restaurant Styrasia
  • ADP performance optimisation 
  • Themed landing pages 
  • Refocusing Engine
  • Google Adwords SEA
  • Facebook & Instagram Social Media marketing
  • Ongoing SEO package

Services

information architecture
user experience
screendesign
Kopie von CMS editing system
responsive website
search engine optimization (SEO)
Copywriting
Webmarketing
 
 
 
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