Alto Adige Wine

Website relaunch: from association website to experience  

The client and the goals

The Alto Adige Wine Consortium is at the heart of all the wine players in the region. As an association of cellar cooperatives, wineries and independent winegrowers, it is responsible for marketing and cultivating the image of South Tyrolean wines. As a result, the consortium ensures that the local wine world can continue to flourish and live up to its international reputation.

The objectives of the new website

  • to transform the association’s website into a world of experience for professionals, the wine industry and wine lovers
  • to make one-time visitors into regular visitors using constantly updated content in the online journal 
  • to strengthen all facets of the brand on the website  
  • to present the content in a contemporary and emotional way, using mechanics and tonality, illustrations and infographics
  • to have a clear menu structure
  • to present elegant and appealing graphics to match the product wine 
  • to feature an easy to use CMS in the background  

Project description

Strategy & Structure 

  • concept, screen design and implementation of a responsive website for several international target markets
  • intuitive and user-friendly navigation, thanks also to a minimal, clear menu 
  • quick search on the homepage to go directly to the relevant content 
  • detailed pages on the awards, winegrowers, guest and accommodation facilities with filter options 
  • own landing pages to the identity pillars of the Alto Adige Wine brand
  • a mix of facts, data, articles and storytelling
  • relevant content for experts as well as wine lovers  

 Emotionality & Content

  • responsive design adapted to all screen sizes 
  • contemporary and elegant graphics taking into account CI and positioning 
  • fresh, modern text language 
  • current topics in the magazine and event announcements 
  • more in-depth content with infographics, quotations, etc.   



  • flexible and user-friendly CMS 
  • modular construction system  
  • integration of social media channels 
  • interface with database "Opendatahub"


digital branding
user experience
responsive website
search engine optimization (SEO)
CMS editing system
Good Vibrations