Alpin Arena Senales

Multiweb: get your adventure

The client and the goals

If there is one place with a guarantee for adventure, it is the Alpin Arena Senales in South Tyrol. Adventure awaits everywhere between the glacier peaks and the head of the valley. Whether skiing, cross-country skiing and tobogganing in winter or hiking and mountain carting in summer: the Alpin Arena Senales is always worth a visit. There is also plenty of variety when it comes to the accommodations, which range from Europe's highest hotel at 3,212 m to the Caravan Park Senales in the mountain village Maso Corto.

We realised three website projects for the Alpin Arena Senales: the main site as well as the websites for the Glacier Hotel Grawand and the Caravan Park Senales.

The objectives
  • Uniform presentation of the activities, gastronomy and accommodation businesses in the Alpin Arena Senales  
  • General modernisation and adaptation of the graphics and texts to the new CI  
  • Clear and user-friendly structuring of the contents 
  • Maintaining/increasing the SEO positioning

The project and solution

Strategy & sales promotion 

  • Organised and clear (menu) structure
  • Highlighted key points and shortcuts for finding information quickly  
  • Search function  
  • Landing pages for the main topics with attractively presented information 

Emotionality & content

  • Screen design according to the new CI
  • Focus on the USPs in terms of landscape/nature, activities, enjoyment, accommodation, etc.
  • Development of a text concept: sporty "informal" approach, relaxed tone and elements that increase excitement and expectation
  • Fresh, personal and emotional content at eye level
  • Integration of the claim and concept "Get your adventure"  
  • Data entry and consistent image selection for all three websites 


  • Modular system
  • Programming with Typo3 
  • Integration of various interfaces and applications (social wall, open slopes, webcams, booking tool, etc.)


information architecture
user experience
responsive website
search engine optimization (SEO)
Good Vibrations