Alpin Arena Senales
Multiweb: get your adventure |
The client and the goals
If there is one place with a guarantee for adventure, it is the Alpin Arena Senales in South Tyrol. Adventure awaits everywhere between the glacier peaks and the head of the valley. Whether skiing, cross-country skiing and tobogganing in winter or hiking and mountain carting in summer: the Alpin Arena Senales is always worth a visit. There is also plenty of variety when it comes to the accommodations, which range from Europe's highest hotel at 3,212 m to the Caravan Park Senales in the mountain village Maso Corto.
We realised three website projects for the Alpin Arena Senales: the main site as well as the websites for the Glacier Hotel Grawand and the Caravan Park Senales.
The objectives
We realised three website projects for the Alpin Arena Senales: the main site as well as the websites for the Glacier Hotel Grawand and the Caravan Park Senales.
The objectives
- Uniform presentation of the activities, gastronomy and accommodation businesses in the Alpin Arena Senales
- General modernisation and adaptation of the graphics and texts to the new CI
- Clear and user-friendly structuring of the contents
- Maintaining/increasing the SEO positioning
The project and solution
Strategy & sales promotion
Emotionality & content
Technology
- Organised and clear (menu) structure
- Highlighted key points and shortcuts for finding information quickly
- Search function
- Landing pages for the main topics with attractively presented information
Emotionality & content
- Screen design according to the new CI
- Focus on the USPs in terms of landscape/nature, activities, enjoyment, accommodation, etc.
- Development of a text concept: sporty "informal" approach, relaxed tone and elements that increase excitement and expectation
- Fresh, personal and emotional content at eye level
- Integration of the claim and concept "Get your adventure"
- Data entry and consistent image selection for all three websites
Technology
- Modular system
- Programming with Typo3
- Integration of various interfaces and applications (social wall, open slopes, webcams, booking tool, etc.)
Services
information architecture
user experience
screendesign
responsive website
search engine optimization (SEO)
Copywriting