11Teamsport

11teamsports is the largest online seller of sporting goods in Europe. In addition to several physical stores in the DACH region, 11teamsports operates a successful web shop. It specialises in football boots, football clothing, equipment and fan articles, but also stocks lifestyle brand clothing, running and fitness articles. 11teamsports convinces with high quality at favourable prices and constantly new promotions and offers. The goal of the cooperation with Zeppelin was the successful entry into the Italian market. A solid digital basis was created to enable steady growth.

Objectives of the growth project:

• entry into the Italian market
• preparation of a digital basis for sustainable growth 
• setting of Shopware 6 for digital campaigns, marketing automation, tracking and more
• sales increase

Growth Mindset 

• collaboration in the growth team: continuous exchange and involvement of the client
• maximum transparency and knowledge transfer
• advertising and campaign management via the client's account
• flexible media budgets

 
Strategy

• creation of the Business Model Canvas
• elaboration of a Value Proposition Canvas

Sales funnels & experiments 

• compilation of different types of sales funnels
• experiments and tests along the entire customer journey
• optimisation of the online shop conversions