Guest
Communication
Your target audience doesn’t find you by chance. It’s essential to communicate the topics they care about across multiple channels – from Facebook to newsletters to your blog. The Hotel Marketing Platform makes exactly that possible and helps you to easily find out what works to bring your guest communication into focus. All in one clear, central place.
Switch on and go!
Want to improve your guest communication but don’t know where to start? Your Hotel Marketing Platform combines everything you need in one place: topics, images and videos, channels, planning, analysis, and much more.
SPARK EMOTIONS
Visual Language
Appealing photos and videos don’t just convey information – they transport real emotion. But are you speaking with the right visuals? With the Hotel Marketing Platform, you can store and analyze your entire image and video library in one central location. We help you fill in any gaps and optimize your existing materials.
LISTEN TO YOUR DATA
Facebook & Instagram
Has your latest Instagram post been up for six months already? Or do you post regularly but your content gets little visibility? The Hotel Marketing Platform gives you insights into planned and published posts, performance and all relevant data – from target audience age groups and regions to interactions. This way, you can rock your social media based on data, not guesswork.
The regular creation, publication and promotion of posts is included.
RETAIN GUESTS & SELL MORE
Newsletters
Think newsletters are outdated? Think again! When used correctly, they’re one of the most cost-effective and powerful tools to boost guest loyalty and generate revenue. Through your Hotel Marketing Platform, we take care of the editorial calendar and regularly evaluate results. We also handle template creation, copywriting and GDPR-compliant distribution – so you stay in control and see strong returns.
CONVINCE WITH STORIES
Content Articles
Content articles let you integrate relevant keywords, build page relationships through links and strengthen key topics. More importantly, they draw potential guests to your website – users who are likely to carry out an inquiry or booking. For well-rounded content marketing, your reserved section in the Hotel Marketing Platform includes keyword and topic analysis, an editorial calendar and all published and planned articles along with social media promotions and performance metrics.
It’s that simple!
As diverse and varied as the channels in your guest communication are, Zeppelin makes it easy to stay on top of things.
Insight
No more blind trust – you have full transparency over all your channels, communications and results.
Efficiency
Zeppelin's guest communication speeds up processes and simplifies work and collaboration at every level.
Independence
With a clear platform and AI support, you won’t forget anything – and you can optimize your communication using real data.
Support
Less dependency, but still always support at hand: your Customer Success Manager is right by your side.
Automation
Thanks to Zeppelin Intelligence, you can automate many tasks, save time and say goodbye to long agency wait times.
Knowhow
All knowhow, progress and past activities remain with you, so you can build on them in the future.
Flexibility
You pay monthly and you can cancel at any time. Additional activities can be purchased flexibly using our Activity Credits.
And the price?
It’s as smart as the Zeppelin Guest Communication itself. Starting at €400 per month, you get access to your Hotel Marketing Platform and a set number of Activity Credits, which you can use for photo shoots, newsletters, social posts, content articles, and more.