Zeppelin wins the pitch for the multiportal of the Innsbruck brand
Over the past few months, we have been deeply involved in the Innsbruck project and the numerous partner sites.
The main focus of our activities has been on developing a digital brand and communication strategy coupled with a uniform appearance for all partner sites.
The target audience is very diverse, so it is important that the individual websites are given a certain amount of freedom to strengthen their individual character, but there still needs to be a uniform visual language. The visual language is summarised in an agile online style guide.
Combined with our library based modular CMS, it guarantees a consistent brand experience and user interface across a wide range of websites.
Here are a few insights into previous work.
We are looking forward to this exciting project and going live with the first websites.