Events
ZEPPELIN BRINGS TOURIST EXCELLENCE TO THE BTO
We look forward to meeting you in Florence on the 2nd and 3rd of December!
Good Vibrations, and depart to Florence, to gain more know-how and to witness 2 exciting presentations.
Over these two jam-packed days, the topic of Digital and Online Tourism will be discussed, and held in Florence, with over 6,000 participants. The 7 main themes of the eighth edition of the BTO will be:
- Mobile – We are mobile obsessed and here’s why it matters
- Distribution – The smart hotelier’s plan of action for digital distribution
- Sharing – Becoming aware of “Market destroyers”.
- Destinations – Are we making travel better?
- Social – Thinking outside the box
- Market Leaders – Are they stronger than ever?
- Innovation – Mind the gap
After many years of participation in the BTO, we enter the stronghold of The Fortezza da Basso to greet the team led by Giancarlo Carniani and Laura Innocenti, for us, it’s almost like coming home. The event is truly a remarkable opportunity to meet many recognized tourism professionals such as hoteliers, club managers, product managers of hotel chains, and destination managers. At your disposal, you have Massimo, Matteo, and Giuseppe ready, and always available to assist, stationed at booth No 31.
Over the following two days, visitors can choose between 144 presentations. It is certain that we will not miss the chance to share our know-how with you. This is what awaits you:
Presentation
Booking Engine - a myth to dispel? Focus on direct sales
2 December at 16:10pm - Focus Hall #7
Michael is not just the CEO of Zeppelin but is also the mastermind behind most of our successful products. Through research and thorough analysis of the online customer journey undertaken by each potential guest, Michael has managed to develop - together with a motivated team of Zeppelin - a revolutionizing selling process: ReGuest.
Throughout his presentation, Michael will explain the different elements of the customer journey and will then concentrate on the step of the purchasing decision and the purchase itself. In addition to this aspect of know-how, the intervention will reserve an appropriate highlight, where we will call one of our clients onstage; Chief Revenue Manager: Pierpaolo Manca, of the group of hotels featured in the stunning Baja Sardinia; he will go on to reveal how his team has been able to increase the rate of all reservations and bookings.
Presentation
How to strategically place and advertise a product club on the web: The Vitalpina Hotels Alto Adige
3rd December at 12:10pm - Focus Hall #7
Johannes, our marketing and Web marketing director will present the new portal of the Vitalpina Hotels Alto Adige. Recently the hotel group relaunched its site. During the relaunch, different interesting topics were addressed, as well as the importance of ensuring continuous success of the portal.
We focused on Digital Branding to position the brand on the web. Johannes will explain the importance of proper positioning for both the Vitalpina Hotel and for that of your brand.
Then our focus will shift to a topic of which today, is more relevant than ever: Content marketing. Thanks to a myriad of statements and content--a real added value for the user--our client was able to create a strong bond with users. Last but not least, we will address the issue of conversion optimization.
Get stimulated by these two success stories! And walk the path to success – We look forward to meeting you!
