Projects Tourism
With the eyes of an eagle
Hotel Adler in Andalo overlooks everything
The guest’s journey already begins before the arrival: our client wants to be present from the beginning and provide the guests the best solution. That suits us fine, because we also consider a constant presence as very profitable. We realized a responsive website for the four-star hotel in Andalo, besides, our client attended a cooperation campaign, is active on our portals and uses our sales tool ReGuest.
The customer’s journey consists of different phases: from the inspiration to information to the purchase decision and finally to the customer loyalty.
The inspiration: Looking for a hotel in the Alps.
Like an eagle, our guest circles the offers of different hotels; after all, he or she wants to choose the best - therefore, her or she begins to search.
That is when we play a role: Guests looking for the perfect hotel for their next holiday come across our advertisements, and with one click, they are on our specially created, conversion-optimized landing page.
Because along with other hotels, our client were part of our Summer Holiday Cooperation Campaign. Due to this participation, he could assure 102 requests. That is the big advantage of our cooperation campaign: the guaranteed requests. We generate those via text adverts on Google, promoted posts and ads on Facebook and via DEMs to the contacts of our tourism database.
Besides our cooperation campaign, we made a DEM sending to the contacts of our profiled database to lure visitors by great offers to our brand new website.
On our tourism portal, hotels and their offers are presented by means of pictures and emotional texts. Our client, the hotel Adler, decided upon a portal presence. On our portal Trentino Lastminute, we stage them appropriately. We execute SEA campaigns and send DEMs to tourism-affine contacts of our database in order to lure visitors to the website.
Information: searched - found; Now I want to know everything.
As soon as our client envisaged the object of his or her desire, the second phase starts.
Information: On our client’s website, he or she finds out everything he or she needs to know about his/her next holidays. The most important topics are presented on the specially designed landing pages: Spa, active holiday and family.
The visitor is now on our website; he clicks from one page to the next, looks at everything and finally sends a request.
Or at best, he books directly on the website: that is when our booking engine goes into action.
Purchase decision: Requests turn into bookings
The incoming requests are processed by our client by means of our sales tool ReGuest.
At this point, based on canned text modules, the hotelier makes emotional and customized offers. Our client uses our tool in 3 languages: German, Italian, English.
We are now in the crucial phase: the decision and purchase phase.
That is when our sales tool is used; it supports our client to turn interested persons into guests. Thanks to emotional offers which are not presented as simple emails but on a personalized platform, we are able to turn more requests into bookings. With the help of the integrated chats, our client can answer all the guest’s questions in real time, and therefore, he has a crucial competitive advantage over the competitors.
Customer loyalty: eternal fidelity
This point is the most important one: the client needs to establish a permanent bond with the guests. On the one hand, this can work by newsletters which are sent to the client’s contacts. On the other hand, magazines can help which were integrated into the website. On the website, guests can keep up-to-date about the events in the hotel.
The eagle stroke - literally. What are you waiting for?
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