‘Visit Lana’: campaign year with resounding success
360° web marketing. 365 days. 100% performance.
Every facility in our tailor-made portal backend that had been specially created for this kind of marketing activities was marked according to accommodation category or assigned to a theme. By doing this, we managed to ensure that each member company only received suitable enquiries. The enquiries received via a specially created form were randomly forwarded to twelve suitable companies. This made it possible to cater for all company categories and generate high-quality enquiries.
Next steps: refocusing, interaction and native advertisingThis approach created the basis for an optimal SEA campaign. As part of the re-focusing process, display campaigns with individual banners were shown to users who had already come into contact with the ongoing campaign. An additional goal was to use emotional videos to specifically channel users on the social media platforms. These videos generated numerous impressions, shares, comments and contribution interactions. The users were then shown further posts through systematic target remarketing aimed at accompanying them to the enquiry process. Native advertising was also used. To increase visibility and relevance, our in-house texted articles were placed on portals with the appropriate content. It goes without saying that the target group was clearly profiled.
The bottom line: happy clients and a successful campaign!We tailor each web marketing campaign to the individual needs of our clients. Reviewing the last joint campaign year with the Lana and Environs Tourism Association, we can report an excellent overall result and, most importantly, a satisfied customer.