Projects Tourism
THE WEDDING OF THE YEAR IN ITALY: A VIP-ACTION IN THE SCOCIALS FOR THE GRAND HOTEL MAJESTIC
On August 1st, it was time: Pierre Casiraghi und Beatrice Borromeo exchanged marriage vows on the romantic island San Giovanni on the Lago Maggiore. For our customers, the Grand Hotel Majestic we have implemented a Content Marketing-Campaign all around the VIP-Event.
In the first step, we are developing a Content-Seeding Strategy, in order to present and promote the wedding of the year in Italy on the web:
- The article regarding the wedding was published in the Online-Magazine of the Grand Hotel Majestic’s online website, and includes exclusive footage of from the hotels Youtube-Channel
- 39 Promoted Posts auf der hotels Fanpage in three languages (Italian, English, French) that were attuned to different foucs groups- and markets
Getting married at Lago Maggiore
With this action, we also want to advertise one of the strenghts as well as vacation themes of the hotels. The themed wedding and romantic vacation play a vital role in the concept of the responsiver hotel website by Zeppelin, and were added to several landing pages of the site.
The results of the campaign
The wedding did not just cause excitement around the world. The campaign has also achieved an enormous success within a short timeframe. Here our Success Numbers:
- Coverage of promoted post on Facebook: 1.095.329
- 64.688 sessions on the hotel website
- 65.747 views on the videos
What are you still waiting for? If you would also like to celebrate an unforgettable wedding at the Lago Maggiore like Pierre and Beatrice – discover the Grand Hotel Majestic here: www.grandhotelmajestic.it
