Projects Tourism
The Kreuzwirt: a family holiday can be so natural
Our costumer, the 4* family hotel Kreuzwirt, is the first certified bio hotel in Europe. We developed a responsive website and positioned him in the web. Moreover we developed a web marketing campaign with Google Adwords and conversion optimized landing pages.
The family hotel Kreuzwirt located in Weissensee Nature Park in Kärnten is characterized by its beautiful location and the in-house organic farming. The love for nature and the great demand of sustainability is reflected on the website. With the help of emotional pictures the wonderful hotel environment and also the organic farming are perfectly illustrated.
According to our philosophy we met the specific wishes of our costumer: because each hotel should be positioned with its particularities in the web. The choice of colours fell on earthy and green tones in order to underline the themes nature and farming. The navigation is intuitive, the design simple and user-friendly. In addition to themes like nature and wellness, the theme family is emphasized in a special way on own landing pages. The hotel is the ideal holiday destination for families with children because here fun is guaranteed.
Awake emotions
An emotional highlight of the website is the organic farming. It is the perfect place for all those who place importance on organic feeding, regional products and sustainability. Pictures and texts clearly give the impression that the owners care about a respectful relation with nature.
Win new guests
The overall aim of the new web presence is generating profiled requests and bookings. In order to persuade new guests of the high quality, in the footer were integrated different trust-elements: Holidaycheck ratings or the Kärnten Quality Logo. Particularly prominent placed was the bio-certificate: this can truly be seen as an exclusive USP. With the same aim also guest comments are integrated in the website.
Over and over again
In order to keep the guests up-to-date, there has also been integrated an online magazine. Our customer informs users regularly about activities, recipes and much more. On one hand the magazine aim is the customer loyalty and on the other hand the generation of new guests. Top-class content marketing!
Web marketing with profiled requests
For our costumer we realized an Adwords campaign on Google for den German and Austrian market. Beside advertisements we developed different conversion optimized landing pages with various themes. The campaign is focused on regional and local search terms (for example Hotel + Austria + Kärnten + Weissensee) as well as thematic keywords (Kinderhotel, family Austria, family holiday or family hotel).
For our costumer we realized an Adwords campaign on Google for den German and Austrian market. Beside advertisements we developed different conversion optimized landing pages with various themes. The campaign is focused on regional and local search terms (for example Hotel + Austria + Kärnten + Weissensee) as well as thematic keywords (Kinderhotel, family Austria, family holiday or family hotel).
The interaction of a carefully designed advertisement campaign and a specially created landing page guarantee the success. Our landing pages are all conceived and realized that way the user comes directly to the request: thus, conversion is guaranteed.
Discover more about nature and the passion of Aigner family on: www.hotelkreuzwirt.at
