Salewa get vertical
Win online an adventure in the mountains
Salewa, BMW, Tourism Australia. These three global brands have organized a competition together, where the winners will benefit from a mountain experience or an adventure in Australia. Particularly now, the first winners set out for their adventures. And we have implemented the impressive online competition for our client on the web.
Salewa, BMW and Tourism Australia have a clear objective of the competition: to collect new contacts and to increase their visibility. Hence, the projects key aspect is the data management. After user consent, all collected data are saved in CRM Pilot, a development of Zeppelin. The CRM Pilot offers many possibilities. Thus, for example, you can edit, filter and group data and then export them to various formats.
The internationality of the competition is also mirrored by the website which we realized in five different languages: German, Italian, English, French and Spanish. The website disposes of menus on both screen borders which ensure a simple an intuitive usability: the menu items on the left show the prize and reflect the emotional part of the website. In contrast, the menu items on the right express the more rational and institutional contents.
Social Media for more visibility
Social media are a good tool to enhance the competitions visibility. Thus, through the integration of Facebook and Twitter, we gave each participant the possibility to share his experience with his friends.
Change your perspective: click here for the website!