RELAUNCH VITALPINA HOTELS SOUTH TYROL
A HOLIDAY STORY
The Vitalpina hotels are part of a group including 36 South Tyrolean quality hotels and longtime Zeppelin clients. In our article, you find every information concerning the relaunch of our new portal in a responsive web design.
She is starting to check out the hotels which are presented on the portal; but which one to choose? One seems to be greater than the other. Finally, she is coming across the specialists. In this section, hotels are summarized by themes. She is especially looking for relaxation; she wants to unwind.
She is considering several hotels of this category. She is scrolling through the picture books which serve as a presentation of the hotels. Emotional and large pictures are telling something about the hotels, and she senses that holidays like in a picture book are waiting for her.
And now something magical is happening, she decides to send a request and… books.
Two months later, she has fulfilled her dreams; she still can hardly believe it - South Tyrol keeps its promises. She wants every one of her friends to see where she is; she takes a photo, shares it in the social networks and marks it with #Vitalpina.
Thus, every other visitor of the portal can see it thanks to our Social Wall. Our story ends here. But in this moment, the next story starts somewhere in Germany…
And the moral of the story
Again, we have seen how important the interaction between website and web marketing is. Thanks to the conversion-optimized landing pages, visitors can be convinced.
An emotional, clearly structured website with a personal user navigation implies authenticity. The content is simple and easily structured; within the hotel finder, the visitors can see every hotel at a glance and can get more information.