Recap: Why the ITB is the world's leading travel trade show

Impressions and facts from the fair in Berlin
The ITB from an exhibitor’s point of view
We participated for the first time as exhibitor to the ITB. We organized a stand in the area eTravel World and sent a lineup of seven Zeppelinos to Berlin, including myself.
It was very cool for me to give a warm welcome to so many visitors at our stand, serving them coffee and having an inspiring talk with them. Most of the time we spoke about our hit product ReGuest, the revolutionary sales tool for better booking turnover. And so did my colleagues in their meetings. 
It was amazing to get in touch with people from all over the world. People from North- and South America, Australia, Africa, Asia and all over Europe came to our stand. What I liked the most were exactly these meetings with hoteliers from Cuba, Morocco and Turkey, the numerous visits and talks with hoteliers from Switzerland, the discussions with the teams of technology companies from Israel and event organizers from the UK. 
These encounters are the stuff the ITB is made of. A spontaneous visit from the first beard club in Berlin rounded them up and underlined the Good Vibrations atmosphere at our stand.

Tops and flops
Have you ever been at the ITB? Well here are my personal tops and flops of the fair in Berlin:
- People, people, people. If you want to network this is the place to be in our industry
Organization: Thumbs up for the support before, during and after the event
Parties: especially those at the stands at the end of the second day
Location: Berlin is definitely a very cool city
- Food at ITB
What started exactly 50 Years ago with 9 exhibitors and 250 visitors has certainly become the world’s biggest exhibition of the global travel trade industry. The ITB in Berlin is very impressive, huge and fascinating. Let us start with a look at the numbers of record:

- 100% booking rate: all 26 exhibition halls were fully booked
10,000 exhibiting companies from 187 countries
- 120,000 trade visitors
26,000 visitors attended the 200 know how events
- Additional 60,000 members of the public visited the ITB on the last two days
ITB is over and we are back home. We did not only return with new business cards in our luggage, but with a suitcase full of inspirations and new ideas. Stay tuned, we will do everything to dazzle you ;) 
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