Pfösl relaunch:
who, how, why?

A new website has recently entered the digital world. The Vitalpina Hotel Pfösl in Nova Ponente has relaunched its website and now showcases itself with simple elegance, lots of emotion and many eye-catching features. We gave free rein to our curiosity and asked three of the many relaunch helpers a few questions about the project: Host Brigitte Zelger, consultant Liliana and screen designer Anja.

Brigitte, let’s get straight to the big question: Why did you want to relaunch your website?

Brigitte Zelger: Our last website had been online for almost 10 years. It actually worked very well, but the menu structure and display were sadly looking a little tired.

Liliana, you’re a client advisor. Do you always advise relaunching websites regularly?

Liliana: If you want to stay current, I would say it’s necessary. While it’s important to adapt to trends, it’s not the only thing you need to be doing. What you should be looking at is advancing technology, new requirements, features, etc., things that make designing and implementing a new website exciting. It’s even better when customers are pleased with the fresh look.

Were there other goals besides updating?

Liliana: Transporting the values, visions and uniqueness of a company into the digital world and staging it emotionally is always one of the main goals. Increasing the conversion rate is also an important aspect, of course. 
Brigitte also wanted the website to be cleaner. The last one was full of content and a lot of it was outdated. That made a ‘tidy-up’ necessary. The latest website also looks very clean, tidy and well-structured thanks to the new colour design. 

Anja, you’re a screen designer and know that ‘tidying up’ and slimming down is many people’s goal. How can this be achieved and what can a new website do without?

Anja: Websites are often supplemented with content and often end up being overloaded. The excess of content leads to users feeling overwhelmed and leaving the website again. If you want to say everything at once, you end up saying nothing. 
The aim is to present content and functions in a simple, direct way by detracting from the main content as little as possible. Less is actually more in this instance! The feeling of lightness and tranquillity that guests feel in the hotel must also be conveyed on the website. And this is achieved with structured content, warm, bright colours and emotional images.