Projects Corporate
New impulses: IDM Alto Adige
One IDM – a vision, a website
For a few months now, IDM Alto Adige has been presenting itself with a new face. Thanks to ongoing exchange, close cooperation and organisation in sprints, we have succeeded in creating a website that shows character.
Looking back: IDM meets Zeppelin
Last autumn, South Tyrol's “Innovators, Developers and Marketers” held a pitch for the relaunch of their website. Zeppelin was chosen and it was with great pleasure and motivation that we took up the challenge. The task was to develop an online presence in full harmony with the new CI. To give the IDM employees a face. To address all target groups on one website. To position sustainability as the overriding theme. And last but not least, to create space for content that combines expertise, know-how and proximity to the reader - in an institutional and yet “warmer” way.
Challenge accepted: teamwork as a guide
Throughout all the intensive weeks, one thing accompanied our IDM partners and us: teamwork as a general guide. The cooperation between the different IDM departments, contacts and the internal Zeppelin team allowed concepts to mature and new ideas to sprout. The organisation in sprints with regular review meetings made it possible to stay on the ball and work in a focused manner. In line with our value “Success is always the outcome of teamwork”, a well-rounded website was created in a short time.
Here we are: the new IDM website
The IDM website not only has a refreshing new look. It is designed to guide visitors, to communicate content professionally yet at eye level, and to make it easy to navigate on all devices. “The IDM wording can now be found throughout the website. The texts are understandable and pleasant to read, the sentence structure is clear and the tone is institutional but 'warmed up'. The “we” is in the foreground and gives IDM not only character but also a face,” explains copywriter Valentina. Consultant Evelyn adds: “The cooperation with IDM was very good and despite the tight timing, the project team did an amazing job.” Conceptor Daniel also looks back on the project with satisfaction: “We implemented the website in record time. It wouldn't have been possible without the commitment of IDM and our internal team. I was very pleased that we were in direct exchange with the management, who showed us great appreciation.”
Looking forward: the collaboration continues
The course for further cooperation was soon set. Ongoing optimisations of the digital presence follow or have already been completed. If you want to get to know IDM Alto Adige online, the best thing to do is click through their website: www.idm-suedtirol.com
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