Mizuno - Best brand standing in the digital world
Experience the sporting diversity of Mizuno – across all devices, in 7 languagesand 27 countries Zeppelin realised an experience portal with inspiring and emotional stories for the Japanese sporting goods manufacturer.
A sports brand freshly defined online
We leveraged the intensive research and strategy phase to develop the different design approaches and test the first prototypes. However, it quickly became clear that Mizuno wanted to present a different online version of itself in contrast to well-known sports brands.
Throwing the classic logic of plain vanilla navigation out the window, a “Mobile First” approach was taken that used a minimal, clear menu guidance.
A dynamic and emotional screen design...
...allowing visitors to dive straight into the world of Mizuno. Little bling-bling – more modern clarity. Free areas give the images, videos and crisp text blocks the space they need to make an impact. Serving as a clear brand amplifier, the website retains strong ties with the existing corporate design.
Inspire-Inform-Instil
The site’s core areas consist of carefully considered landing pages for the respective type of sport, Mizuno brand stories as well as dramatically structured product detail pages.
The inspiring stories are a fundamental part of the new website. These targeted themes are played out on the primary entry pages.
The “Stories” menu serves as a hub. This is where all posts by Mizuno and its prominent brand owners are collected.
There are currently more than 1,000 products categorised according to type of sport. Users can quickly access these by using the filter and Quick View function.
The shops section connects the online Mizuno world with the search for a retailer. Routes to the retailer can be conveniently calculated using Google Maps.
Modular CMS Library
The complexity of an experience portal such as mizuno.eu is kept to a minimum through the use of a library based modular CMS.
Various modules guarantee a consistent user interface. The same solutions are used for the same areas of application. The efficiency in developing and creating pages was also boosted many times over, resulting in a cost-effective roll-out.
Technical challenge
We use Amplifier for implementation, as this is a stable platform solution.
The content editors receive a multitude of new features. In addition to conventional management of content and independent expansion of navigation structure, the modular toolbox can also be used to create own pages per country and / or language.
Individual extensions were carried out on the platform in preparation for the special requirements of product import.
Results and outlook
The new Mizuno online experience portal does the brand justice. After relaunch of the primary markets, roll-outs of other countries and languages will follow in the next few weeks.
