The Austrian hotel trade is equipping itself for the future: newly-elected top management, digitalisation as an opportunity and the aim of absolute communication with the guest. 
The Hotelier’s Congress 2016
600 Hoteliers, directors of tourism and sector experts discussed the themes and trends affecting the sector from 17th to 19th January in Zell am See. The curtain-raiser was a casual ski-morning with Matthias Lanzinger. Those who braved the initially cloudy weather got their reward: the sun came out and the pistes, covered in fresh snow, and Matthias Lanzinger’s cheerfulness ensured a dazzling atmosphere.

It was not only the ski-opening that was invigorating and dazzling, but also the general mood in the Hotelier congress. Whether in the congress hall, on the stands, in the casino, in the Berghotel Schmitten or on the dance floor of the K1 Insider Bar, our team could feel the optimism everywhere. 

One highlight was the presentation of an international tourism study by the Austrian Hotelier’s Association (ÖHV) and Roland Berger management consultancy about the digital shift and the guests of tomorrow. The key note is that hotels can and must re-establish total communication with the guest. The hotel should engage the guest totally along every phase of the customer jouney, from searching for holidays to reflection and evaluation of the hotel. 

This approach is a perfect match for Zeppelin’s strategy. For years we have been working on and refining all the touchpoints of the customer journey. Web-marketing campaigns inspire, websites inform, offers via ReGuest become bookings, newsletters und socials connect guests. The crux of the matter in our approach: the Hotelier takes complete control of all aspects of communication and the guest books directly and commission-free

Do you want to appeal to potential guests and enthuse them and do you want commission-free bookings? Click here and request a free consultation
The new leadership of the ÖHV and the Hotelier congress 2017
We wish every success to the new ÖHV leadership of President Michaela Reitterer and the four Vice-Presidents, Alexander Ipp, Klaus M. Hofmann, Albert Schwaighofer und Gregor Hoch. They will place efficiency of operations, the development of the  location and raising the profile of tourism at the centre of all they do.

Our compliments to the ÖHV Team around Petra Kirchmayr und Oliver Wolf for the top organisation of the congress. The varied  fringe programme gave us an opportunity to network and maintain contacts and took place in super venues. We are already looking forward to the next ÖHV Hotelier congress, which will take place in January 2017 in Bad Ischl.
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