The Hotel Therme Merano in the heart of the city is as striking as ever. Yet a lot has been going on behind its façade. The new website has been treated to a clear positioning, a new logo and a fresh brand look.
Now featuring a signature wave, a corresponding blurred effect, a warm and elegant touch and a host of other unique elements, it matches the CI perfectly.
A tailor-made appearance that showcases the rich variety of the Hotel Therme Merano.
And here it is. The new HTM world comes alive
The visual and written language is as straightforward and warm, simple and yet elegant as the hotel itself. Less creates more added value, accurately reflecting the very essence of the Hotel Therme Merano. The aim is not simply to describe the hotel; the texts, large images and video clips should draw the reader in and make them want to savour and experience it for themselves.
Speaking of experience: A separate page is devoted to the experiences in and around the hotel, with insider tips and carefully selected suggestions from the hosts. Contrasts and diversity can be found everywhere and especially on the hotel page. The ‘perfect day’ shows how the hotel changes over the day and helps get the reader into a holiday mood. This good feeling also crosses over into other areas of the website, encouraging visitors to make a booking.