Events
BRENNPUNKT ETOURISM – THE TOP EVENT REGARDING CONTENT MARKETING
Every year tourism-studies with the Salzburg Technical College organizes Focus e-tourim, an absolute event-highlight for future-oriented tourism experts.
What’s up?
Brennpunkt eTourism offers participants a very subtantial program, comprised of 20 thrilling presentations and plenty of viable knowledge. Amont other things, the following key subjects are:
- Content Marketing
- Storytelling in the hotel industry
- Facebook-Strategy: Wo still needs fans?
- Yield Management – increase in profit
- Service Design in the digital age
- The future of traveling agencies
- Technology-Trends in tourism
The main subject is clearly Content Marketing. The various presentations keep capturing it and viewing it from a variety of angles.
How is this going to happen?
Brennpunkt eTourism is divided into a morning- and afternoon program, the three keynote speeches in the morning focusing on subjects of interest for all participants: Service cultur in a digital age, offline-push via social media efforts and the emotional conversion.
The more general part of the event ends with a lunch break, which aside from a delicious meal, offers the opportunity for networking, and then the more specific part begins.
Thus there are three simultaneous sessions in the afternoon, oriented towards a specific target group. Inbetween each individual session each participant is free to choose and switch.:
• Emphasis on hotel industry
• Emphasis on destination
• Emphasis on science
What does Zeppelin do?
As the leading internet marketing agency in the Alpine area, we are right in the middle of it, instead of just nearby. Our Salzburg based agency head has an appearance at the hotel industry session schedules for 2:00 p.m. Stefan Gruber will speak about Storytelling and Content Marketing in Tourism.
Where & When will this happen?
The place to be: Technical College Salzburg, Campus Urstein
The right moment: October 22, 2015 from 10:00 a.m. till 5:00 p.m.
How you can join?
Just click here and you can secure a ticket online. In case you are one of our customers, we have a special deal for you: Get in touch with us right now, and get 30% off of the general ticket, and for just 60€ you are good to go – access to all sessions, incuding lunch menu.
