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Growth marketing with the holiday village Alta Val Pusteria
Curiosity pays off, especially when you have big goals. Just like the brothers of the holiday village Alta Val Pusteria. Their mission was to increase the average stay of their guests from 10 to 14 days. They chose growth marketing as their method. And the result? Was an exciting project that could teach us a lot.
02.07.2021by Vera Mazoll
Growth Talks, eCommerce
Stefanie Hocher is Director of Sales and Marketing at the cult fashion label Luis Trenker. In an interview with Denis, she explains how growth marketing has increased online sales and unleashed new potential.
02.02.2021by Denis Pellegrini
360° web marketing. 365 days. 100% performance.
07.02.2020by Thomas Pichler
It is nearly that time again – in June we are starting our Brain & Food Tour. This year we will be calling at Bozen, Brixen, Merano und Rovereto. We have prepared exciting themes around web marketing for you and invited exciting companies who will report on their experiences at a lunch together.
22.05.2017by Katharina Pitscheider
Our teams have had some reinforcements. Maybe some of you have already met Anna, Dominik and Cristina. Anna recently joined the Tourism Team, Dominik the Corporate Team and Cristina joined our Technology. We are pleased that they have become part of Zeppelin and we are certain that they will be an asset to us. Find out a little more about them.
12.04.2017by Katharina Pitscheider
This year we are taking part for the first time in the Hotel Technology Forum in Paris. The event is aimed at hotels, service providers and OTAs. More than 50 presenters will show the latest developments in the world of hotel-technology over the three days of the exhibition.
23.03.2017by Katharina Pitscheider
Digitalisation does not stop at MICE-sales. Customer requirements are rising visibly and expectations are high. The enquiries and booking process in MICE – sales must likewise adjust to the new demands: become simpler, faster and smarter.
We are advancing into the world of meetings, events, conferences und reward trips with our new module.
27.02.2017by Katharina Pitscheider
All of our guests have their own individual preferences, wishes and needs. We know many of these preferences. That’s because over the years we have collected huge amounts of information about our guests. Often this information remains unused. Why don’t we use these details in a targeted way in our communications with our guests? This is now possible thanks to Amplifier, the Sales and marketing CRM!
The holiday experience begins, as is well-known, before arrival. Even as soon as the offer, long before the guests enters their chosen hotel.
That is exactly what ReGuest is about. We have now updated our sales tool to turn even more enquiries into bookings.
How do online sales in the DACH area look at the moment and how will it develop? Many organisations, associations, hotels, technology offerers, agencies and advisors are asking these questions. One man has the answers: Prof. Roland Schegg of the technical college of Wallis, West Switzerland.
04.05.2016by Michael Theiner