The holiday destination in South Tyrol
Concept, responsive screen design, copywriting & social media marketing
CLIENT & GOALS
Val Gardena is with 1,000 properties and over 2.4 million overnight stays a year one of the most famous holiday destinations in South Tyrol.
After a detailed analysis of customers, we have developed an innovative concept and an individual screen responsive design.
SOLUTION & PROJECT
- Individual concept with wireframes for outlining and weighting of content along the lines of clearly - emotionally - personally - mobile
- Responsive screen design for TV, desktop, tablet and Smartphone
- Copywriting: complete copy for the new Val Gardena site with crisp headlines and interesting information about the holiday destination
- Highlights of the new website: Accommodation guide with dynamic filtering capabilities, detailed presentation of the holiday resorts, integration of Theme (ski, family, hiking, biking and other activities) with own landing pages, the Val Gardena-holiday planner for memorizing lodging, offers, activities - mobile connection over a QR code, Geo-mapping, social sharing and much more.
- Social Media marketing: Concept, design & programming of Val Gardena Video contests