Rubner

Leading supplier in the European timber industry
 
Relaunch and development of a unified brand communication on the Internet for the Rubner group and multi-channel campaign
 

CLIENT & GOALS

The Rubner Group is the specialist in the processing of wood is composed of 32 companies and employs 1,500 people at 20 locations in Europe.
 
The goal of the new website of the Rubner group was the development of a unified brand communication on the Internet and the connection of group site with other sites of this company.

SOLUTION & PROJECT

  • Implementation of 10 responsive websites for desktop, tablet and Smartphone
  • Conception with wireframes, screen design and technical realization
  • Connection of the group website with the sites of key business segments of the company
  • Presentation of group’s company products and services as well as integration of reference projects
  • Multi-channel campaign for individual Rubner companies with social media marketing, email marketing with external and internal e-mail databases, search engine optimization with link building, search engine advertising with text ads, display advertising and remarketing
  • Ongoing Conversion Optimizer to improve results in the form of queries, newsletter subscriptions and catalog requests

Services

digital branding
information architecture
wireframes
screendesign
responsive website
facebook apps
search engine optimization (SEO)
search engine advertising (SEA)
email marketing
Social Media Marketing
display advertising
online PR
multi channel campaigns
CMS editing system
CRM marketing database
newsletter tool
 
 
 
Visit
www.rubner.com
 
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