Leading supplier in the European timber industry
Relaunch and development of a unified brand communication on the Internet for the Rubner group and multi-channel campaign
CLIENT & GOALS
The Rubner Group is the specialist in the processing of wood is composed of 32 companies and employs 1,500 people at 20 locations in Europe.
The goal of the new website of the Rubner group was the development of a unified brand communication on the Internet and the connection of group site with other sites of this company.
SOLUTION & PROJECT
- Implementation of 10 responsive websites for desktop, tablet and Smartphone
- Conception with wireframes, screen design and technical realization
- Connection of the group website with the sites of key business segments of the company
- Presentation of group’s company products and services as well as integration of reference projects
- Multi-channel campaign for individual Rubner companies with social media marketing, email marketing with external and internal e-mail databases, search engine optimization with link building, search engine advertising with text ads, display advertising and remarketing
- Ongoing Conversion Optimizer to improve results in the form of queries, newsletter subscriptions and catalog requests
search engine optimization (SEO)
search engine advertising (SEA)
Social Media Marketing
multi channel campaigns