Quifarmacista - GABA VEBAS
B2B project of GABA VEBAS for the target group pharmacists
Microsite, Content Marketing & Promotions
CLIENT & GOALS
Quifarmacista.it is a project of GABA VEBAS. The company is a part of the Colgate Palmolive Group and its brands elmex, meridol and aronal the specialist's in theme "Oral Care".
The site Quifarmacista.it was developed as a reference point for pharmacists on the internet and as landing page for various web marketing activities.
SOLUTION & PROJECT
- Concept, design and programming of the website
- Communication with the target audience pharmacists
- Establishment of a profiled marketing database
- Content marketing: creation of relevant content for the website or the Facebook presence
- Profiled web marketing campaign to generate visitors for Mircosite: media planning, search engine advertising, display advertising on relevant portals, DEM shipping via B2B databases, newsletter marketing, marketing with FB Ads and Fanpage
search engine advertising (SEA)
multi channel campaigns