Hotel Cristallo

Leading Hotel of the world 5L Cristallo Cortina
Responsive site, web marketing campaign for USA, UK, Switzerland, Italy, Russia & sales tool ReGuest
 

CLIENT & GOALS

The five-star Hotel Cristallo in Cortina d'Ampezzo is for a century the epitome of elegance, comfort, well-being and luxury.

The Leading Hotels of the World Cristallo is the perfect holiday destination both in winter and in summer. It offers the right package for the leisure activities for all seasons. In winter, enjoy the snowy slopes, be pampered in the summer, playing golf in paradise of Cortina or relax in the spa area. Here families feel well with children but also pairs. This elegant, traditional hotel offers its guests the ideal setting for the most beautiful day of your life, but also for business meetings.
 
 
 
The goals
  • Emotional presentation of 5L-Hotels Cristallo with new responsive Site
  • International online marketing campaign to strengthen the brands and generating traffic and leads
  • Increase the booking rate over emotional deals with our sales tool ReGuest

SOLUTION & PROJECT

  • A fluid responsive website (optimized for all devices: desktop, tablet and smartphone)
  • Creation of concepts with focus on the target groups Business, Couples, Family and Wedding
  • Flat-screen design in the corporate design of Cristallo
  • Emotional presentation of the rooms and suites, thematic offers, the history of the Cristallo 
  • SEO: keyword analysis with selection of relevant keywords and on-page optimization
  • Technical support: HTML, CMS content management system, CRM Marketing database
  • Sales Tool ReGuest to increase bookings by emotional deals which are presented on a personalized website
  • Individual web marketing campaign for the markets USA, UK, Switzerland, Italy and Russia:
    • Media plan to the different topics: Family, ski, spa, leading hotel
    • Pay per click campaigns with Google Adwords (Italy, Switzerland), Yahoo-Bing (USA, UK) and Yandex (Russia) and remarketing with ads and banners
    • Branding campaign with banners in RealTime Bidding mode - profiling the audience by topics and interests
    • Facebook Marketing: Set up the Facebook presence and targeted actions to build up the community or the social network as a traffic source 
  • The most important results of the campaign at a glance:
    • 12.038.263 Brand-Impressions / 38.323 Clicks / 320 Conversions / 15.621 new Facebook fans

Services

digital branding
wireframes
screendesign
responsive website
facebook apps
search engine advertising (SEA)
Social Media Marketing
display advertising
CMS editing system
CRM marketing database
Sales tool ReGuest
 
 
 
Visit
www.cristallo.it
 
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Good Vibrations
 
 
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