Responsive website, ReGuest & webmarketing
The client and the goals
The Astoria Park Hotel belongs to the Miorelli Group of hotels in Riva del Garda.
The Astoria Park Hotel offers its guests relaxation in a social spa and also fun and adventure in the many leisure activities on Lake Garda: whether by bike, trekking climbing or sailing – Lake Garda has something to offer for everyone.
The main target groups of our client are families on the one hand and couples on the other- this is what the new website is aimed at.
- Increase awareness of the client in the markets in the Germany-Austria-Switzerland area
- Digital branding – positioning of the hotel in the web
- Greater number of bookings and emotional offers
The project and solution
- Planning and implementation of a SEA campaign for the markets in Germany, Austria and Italy
- Sending direct e-mails to the contacts in our tourism database
- Creation of a thematic landing-page
- Concept, design and implementation of a website in responsive web-design
- PRO-system for optimal presentation of prices, rooms and offers
- Building in a magazine
- Content Marketing und Native Advertising
- ReGuest marketing tool
- Creation of a newsletter template
search engine optimization (SEO)
search engine advertising (SEA)