RECAP: Climb new peaks online - The success story Luis Trenker

A great audience, a captivating lecture, hot Calcetto Matches and cold drinks. The great interest in the lecture proves the important role of eCommerce for the companies of South Tyrol. 
With a click through rate of 8,4% regarding the SEA campaign, 10,664,290 brand impressions via the display advertising campaign and 12,435 Facebook fans, the result speaks for itself.

The highlight of the lecture was the presentation of We recently relaunched the new website incl. an online shop for the South Tyrolean lifestyle label. The support of the brand Luis Trenker, the arousing of emotions and desires and to simultaneously give exclusivity were the goals. A shopping experience and well produced cross-selling stimulate the visitors to make a purchase. The numbers since the online launch prove the concept to be successful. See it for yourself or get more information about the project.
Since the event took place in our Good Vibrations Room and not in a sterile meeting room, a real Zeppelin program was waiting for the participants after the lecture. The management including Michael Mitterhofer and Denis Pellegrini raise to a challenge during an indoor football match, and finally, a duo could beat our Zeppelin champions. The winners were happy about a won spa weekend in South Tyrol. 
The right sound - played by our web marketing consultant, sales manager and Resident DJ Gaetano Zaccone - as well as the Zeppelin cocktails set a good atmosphere. Our web marketing manager and barkeeper Michael Kaserer conjured several Zeppelin blue drinks which made the heart of the guest beat faster. 
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