Castles, lakes and wine - the holiday region Eppan
Just right for you!
For our customer, the holiday region Eppan, located in the South of South Tyrol, we developed a digital branding strategy and a responsive website. The website objective is to make the diversity and uniqueness of this region physically perceptible. To raise the region's profile and to gain new fans, we carried out a fan campaign on Facebook.
In the website has been integrated a social wall where all posts, tweets and Instagram pictures with the Hashtag “#Eppan” are collected and kept up-to-date. Therefore all users have the possibility to interact and to take part in the social world.
Finally, there is also a magazine on the website, where users can find exciting articles to different themes as cuisine, relaxation and wine. Using filters everyone has the possibility to filter relevant contents for himself and to learn more about the region and its UPSs.
Win new guests
One important goal of the website is to win new guests for the region. There should be generated more requests for hospitality businesses of the region: each accommodation has therefore the possibility to be presented on the website. Using a filter function, each user can find the accommodation which fits the best to his needs and make a request.
After all, Eppan is also present on Facebook. As Facebook lives from its fans, we developed a special Facebook campaign for the German-speaking area in order to promote greater visibility; we have succeeded in generating about 5,000 fans.
Why longing for the distance? In Eppan there is so much to see, convince yourself! www.eppan.com